Aura features

Everything Aura does, grouped by the job it takes off you.

Start with the group that eats most of your week. Each feature says what it replaces.

By job

Five jobs a marketing team does every week.

What Aura knows about you before it writes anything.

Brand Guide
Instead of: Your logo in someone's inbox, and a new hire writing 'cheap' on Instagram
One page your team opens from a link you can switch off: every logo by what it is for, colours to copy, fonts with a safe stand-in, your voice, and the claims you never make. Every AI worker writes from the same page.
Starts from what you have
Instead of: Filling in a long form from a blank page
Hand Aura your old brand PDF, a pitch deck or a few photos. It drafts the guide section by section, and nothing you wrote is replaced without your say.
Templates that open right
Instead of: A proposal opening in the wrong font on someone else's laptop
Letterheads, decks and sheets for Word, Excel, PowerPoint and Google, kept in the guide, with every font checked.
Several brands, one login
Instead of: A separate tool for each client
Each brand has its own guide and its own team permissions. Useful for a group of companies or an agency.
Rules it cannot break
Instead of: Reminding every writer what not to say
Claims you never make and words you never use, checked before writing and again at review.
Brand memory
Instead of: Explaining last month's decision again
What you approved and turned down before is handed to the AI workers when a similar campaign is written.

Real products, so nothing is invented.

Product catalogue
Instead of: AI describing a product you do not sell
Your real products, in collections. Campaigns name actual products with their actual details.
What each product looks like
Instead of: Describing the same piece in every brief
Upload product photos and Aura writes down what each one shows: shape, material, finish, colour. It remembers.
Bulk upload and clean backgrounds
Instead of: Editing product shots one at a time
Bring a whole catalogue in at once, and take the background out of product photos so they sit cleanly in campaign pictures.
Service businesses too
Instead of: Stock photos of handshakes
No products to photograph? Aura shows the work being done, or what it produces. Never a diagram, never an invented certificate.

The AI workers, the planner, and the tools around them.

Nine AI workers
Instead of: One tool trying to do everything
Research, plan, words, reading your product photos, art direction and pictures, plus three workers whose only job is checking the others.
A plan for the quarter
Instead of: Deciding every Monday what to post this week
One run reads your brand, products and industry together and proposes the quarter's campaigns in order, with its reasons and what it left out.
Five questions to start
Instead of: A long brief nobody has time to write
Goal, products, channels, look, dates. Later, redo one picture or one caption without starting again.
Post six still looks like post one
Instead of: A month of posts that look like five brands
Every picture in a campaign follows one written-down look: angle, light, colours, layout.
Branded templates
Instead of: Paying a designer to resize the same layout
Layouts with your logo, colours and set places for the picture and the words, filled in for you.
An assistant that knows your brand
Instead of: Pasting your brand into a chat box
Ask for a variation, a new caption or a one-off picture, or schedule a post, in a chat that already knows your brand.

Where you say yes, and what happens after.

Two approvals
Instead of: Finding a post live that nobody checked
The plan is approved before words are written, and the posts before anything is scheduled. Every rejection is kept with its reason.
One calendar
Instead of: Posts scattered across five apps
Every scheduled post on every channel in one calendar, by month, week or hour.
It posts by itself
Instead of: Someone uploading posts at 9 pm
Approved posts go out to Instagram, Facebook, LinkedIn, X and Google Business Profile at the minute you chose. If one fails, you are told which and why.
Everything it made, in one place
Instead of: Hunting for last Diwali's post
A searchable gallery of every post and picture Aura has made for you.

The people, the prospects, and what it costs.

Team and roles
Instead of: One shared password
Owners, managers and staff, with permissions per brand, so approving sits with the right people.
Lead finder
Instead of: Buying an old list of businesses
A separate AI worker finds businesses you could sell to, on the live web: name, type, contact details, who decides. Export the list.
Usage you can see
Instead of: A surprise AI bill
Writing and pictures counted against your plan, per brand and per person. It stops at the limit instead of overspending.
WhatsApp through Hella
With Hella
Instead of: Setting your brand up again for WhatsApp
Connect Hella and your WhatsApp replies, broadcasts and auto-replies use the same Brand Guide and products.

Where it posts

Tell us which job eats your week. We will show you that part first.