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Pricing

What you will pay, before anyone asks for your number.

Every plan price is on this page, in rupees. Use one product or several. Using more than one takes money off the bill without you asking.

How often to pay

Two bundles most people start with

Each is all three products on the same plan, with the 25% discount for using all three already taken off.

  • Complete Starter

    ₹6,373a month

    instead of ₹8,497. You save ₹2,124 a month.

    For a small business setting up properly for the first time: one WhatsApp number, one brand, one website.

    • Hella Starter
    • Aura Starter
    • Nexus CMS Site Care
  • Complete Growth

    ₹16,498a month

    instead of ₹21,997. You save ₹5,499 a month.

    For a team that already has the volume: more people replying, more campaigns, a website that sells.

    • Hella Growth
    • Aura Growth
    • Nexus CMS Site Care Plus

Need Scale plans, several websites or your own terms? We price those after a short conversation. Talk to us

Build your own

Pick a plan for each product you want, or leave it out. The total changes as you go.

Hella: WhatsApp: one inbox for your whole team
Aura: Marketing: campaigns planned, written and designed
Nexus CMS: Website: kept up to date by your own team

Pick a plan for at least one product.

Talk to us first

Your bill shows these same lines. Extra seats, extra WhatsApp numbers and website builds are added on their own. What Meta charges for WhatsApp messages is billed by Meta.

One product at a time

Each product has its own price list, with every plan and allowance.

  • Hella

    WhatsApp inbox, automations and broadcasts, priced by team size.

    See Hella's plans

    from ₹1,999 a month

  • Aura

    Campaigns researched, written, designed and posted, priced by brands and volume.

    See Aura's plans

    from ₹4,999 a month

  • Nexus CMS

    Your website, edited by your team, priced by websites and editors.

    See the Nexus CMS plans

    from ₹1,499 a month

Need the website built as well? Websites are built to order and priced after a short call. Tell us about yours.

Plain answers

Money questions, answered before you ask.

Including what happens if a bill is late, which most pricing pages leave out.

  • Do Shankh Labs prices include GST?

    No GST is added to our prices today, because Shankh Labs is not registered for GST. The price you see is the price on your bill. If that changes, we will tell you first, and GST will show as its own line on each bill.

  • Does the Hella price include what Meta charges for WhatsApp messages?

    No. Meta charges for some WhatsApp messages, and bills those charges to your own WhatsApp Business account at Meta's rates. Shankh Labs adds nothing on top of them and does not resell them, so the Hella price is only ever for Hella.

  • How do I pay for Aura, Hella or Nexus CMS?

    You get one bill for every product you use, monthly or yearly, with any bundle discount already taken off. It arrives seven days before it is due, with a link to pay by UPI, card or net banking. You can also pay by bank transfer and send us the reference. Reminders arrive before the due date.

  • What happens if a Shankh Labs bill is not paid on time?

    You are reminded before the due date and on the day itself. If the bill is still unpaid, access to the products pauses the day after the due date, and comes back within a minute or so of paying. Nothing is deleted while access is paused. A Nexus CMS website stays online the whole time, and WhatsApp messages from your customers keep arriving in Hella.

  • Can I cancel whenever I want?

    Yes. Tell us at any time. You keep using the product until the end of the period you have already paid for, and no further bill is made. Cancelling takes no longer than signing up did.

  • Can the price change after I sign up?

    Only with notice. If the price of a plan you are on changes, you are told by email that day and keep your current price for 30 days. The new price starts on your first bill after those 30 days.

  • How does the bundle discount work?

    Use any two of Aura, Hella and Nexus CMS and those plans cost 15% less. Use all three and they cost 25% less. The discount is worked out on your bill by itself, whatever plan each product is on. Extra seats, extra numbers and other add-ons keep their own price.

  • Is paying yearly cheaper?

    Yes. A yearly plan costs ten times the monthly price, so two months are free. It is billed once a year, in advance, and you can still cancel; you keep access until the year you paid for ends.

Not sure which plans you need?

Tell us what a normal week looks like and we will suggest the smallest setup that covers it.