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Shankh Labs

Marketing OS

Campaigns that research, write, design and post themselves. After you say yes.

Aura runs your marketing from the plan to the post. It plans the campaign, makes the words and the pictures, and puts them out on Instagram, Facebook, X, LinkedIn and Google Business. You approve it twice along the way.

Get a demo on WhatsAppSee the full Aura site

The part that matters

It will not make up a product you do not sell.

Aura reads your actual catalogue. If a size, a finish or a colour is not on your list, it cannot appear in a caption. When it tries, the check catches it and the claim is removed before you ever see the draft.

Most AI writing tools cannot say this. They write something that sounds right, and you find out it was wrong when a customer asks for the thing you never stocked.

Inside a campaign

Every step is on the screen. Pick one to see what it produced.

Example: modular interiors. Aura runs the same pipeline whatever you sell.

The Aura campaign view. Down the left, the stages a campaign passes through: research, strategy, then a stop for you to review the plan, then writing, a caption check against your catalogue, image generation and an automatic review, then a second stop for your final approval. On the right, what the selected stage produced: the caption, a note that every product claim was checked against the catalogue and that one claim about a size not stocked was removed, the generated images, and the approve or request-changes buttons.

The workers

Nine workers, one job each.

They hand work to each other in order. Nobody does everything, which is why the output holds up. Three of the nine exist only to check the other six.

  1. 01ResearchReads what is selling, what your competitors are posting, and what is coming up in the calendar.
  2. 02StrategyDecides the angle, the channels and the days. You see this plan before anything is written.
  3. 03Content writingWrites the captions in your voice, one version per channel.
  4. 04Caption IP checkChecks every claim in the words against your real catalogue, and strips anything you cannot actually back up.
  5. 05Visual analysisLooks at what your existing work looks like, so the new images belong beside the old ones.
  6. 06AI artistMakes the images from your own product photos and your brand colours.
  7. 07Prompt assurerChecks the brief the artist was given before it is used, which is where most bad images are actually prevented.
  8. 08Visual designLays the artwork out per channel, at the right size and crop for each one.
  9. 09AI reviewChecks the whole set before you see it. Brand fit, spelling, and whether the picture matches the words.

Your two stops

It stops twice, and waits.

Not a setting you can switch off. The campaign cannot move past either point on its own.

  • Stop one

    Before it makes anything

    You see the research and the plan. Change the angle, the channels or the timing, or send it back.

  • Stop two

    Before anything goes out

    You see every caption and every image. Approve, ask for changes, or drop it.

What it knows

Built for India, not translated into it.

  • EvergreenThe rules that do not change. What works on each channel, how often to post, what a good offer looks like.
  • Market pulseWhat is moving right now in your category, refreshed as it changes.
  • RegionalDiwali, Navratri and the rest of the calendar. UPI. How people in your city actually buy.

Publishing

It posts them for you. On the day, at the time, in the right shape.

Once you approve, nobody has to sit and upload anything. Aura connects to each account and posts on the schedule you agreed, sizing the image and adjusting the caption for each platform, because what works on LinkedIn is not what works on Instagram.

If a post fails to send, you are told which one and why, rather than finding out a week later that a channel went quiet.

Posts to

  • Instagram
  • Facebook
  • X
  • LinkedIn
  • Google Business Profile

  • Scheduled, not dumped

    Posts go out across the days you picked, not all at once on the afternoon you approved them.

  • Shaped per platform

    One campaign becomes the right image size and the right caption length for each channel.

  • Nothing posts unapproved

    The schedule only starts after you say yes at the final review. Approval is not a setting you can leave off.

  • You see what went out

    Every post, when it sent, and whether it landed. Failures are named, not buried.

The full Aura site, and Hella

  • Aura has its own site

    Marketing that runs itself, with you in control. The full tour of Aura, and how to get started, is on its own site.

    See the full Aura site

  • It works with Hella

    A campaign you build in Aura becomes a WhatsApp broadcast in Hella, to contacts you have already grouped. You do not build it twice.

    See Hella

Want to see Aura on your own brand?

Chat on WhatsAppBook a 20-minute call

No pressure and no obligation. If we are not the right fit, we will say so.