WhatsApp Engine
Every customer WhatsApp chat, in one shared inbox for your whole team.
Customer chats sit on three staff phones, and nobody can say which ones were answered. Hella moves them into one inbox the whole team shares, on the official WhatsApp Business Platform, with AI replies that wait for your approval.
The shared inbox
This is the whole idea. One inbox, and nothing sends itself.
Example: bath and sanitaryware. The inbox works the same way whatever your customers ask about.
What you get
Everything a team needs to run on WhatsApp.
One inbox, the whole team
Every conversation in one place instead of on one person's phone. Assign a chat to someone, hand it over, and see what was said before you reply.
Roles that mean something
Give each person only what they need. A sales rep sees their own chats. A manager sees everything.
Group, tag, and send
Sort your contacts once, then send to just the right ones. Bulk messages go out through approved templates, so your number stays safe.
Forms and a catalogue in the chat
Collect details without sending anyone to a website, and show what you sell where the customer already is.
Agents that stay in your voice
They answer the questions you get fifty times a week and follow up on quiet leads. They draft, you send.
Automations and flows
A new lead gets a reply in seconds. A quote that goes quiet gets a nudge on day three. Set it once.
Why your number is safe
Official platform. Not a workaround.
Hella is built on the official WhatsApp Business Platform, and Shankh Labs is a Meta Authorised Tech Provider. It is not an unofficial tool driving a phone in the background, which is what gets numbers banned.
Bulk messages go out through templates that Meta has approved. If a template would be rejected, you find out before you send, not after.
About Meta’s charges
Meta charges for some conversations, separately from what you pay us. That is how WhatsApp works for every provider, and anyone telling you otherwise is hiding a bill you will still get.
- Your Hella subscription covers the software: the inbox, the team, the automations, the agents, and support.
- Meta bills you for conversations, at their published rates. The amount depends on the type of conversation and how many you have.
- We show you the running total inside Hella, so it is never a surprise at the end of the month.
We will walk you through what your volume is likely to cost before you sign anything.
Pricing and Aura
Plans and pricing
Every WhatsApp conversation, one shared inbox. Hella has its own site, and that is where the current plans live. We keep pricing in one place so it is never out of date in two.
See Hella pricingIt works with Aura
A campaign built in Aura becomes a WhatsApp broadcast in Hella, to the contacts you have already grouped. Same brand memory, same approval before it goes out.
See Aura
Want your WhatsApp in one place?
No pressure and no obligation. If we are not the right fit, we will say so.