Skip to content

Hella features

Everything Hella does, sorted by the job it takes off your hands.

Start with the group that costs your team the most time today. Each feature says what it replaces.

By job

Four jobs your team does on WhatsApp every day.

Talking to customers

The inbox, the people in it, and what you send them.

  • Shared inbox

    Instead of: A business number on one staff phone

    Every chat in one place the team can see, assign and reply from, with photos, voice notes and saved drafts. More than one number can share the inbox.

  • Customer lists

    Instead of: Exporting a spreadsheet to find who to message

    Tags, your own details on each contact, and saved groups, so the right people for a message are ready in seconds. Bring an existing list in from Excel.

  • Broadcasts

    Instead of: Forwarding one offer to people one by one

    Send to a group through an approved template, at a pace that keeps your number safe, and watch delivered, read and replied as it goes.

  • Templates and quick replies

    Instead of: Retyping the same sentence ten times a day

    Build templates in a visual editor and see whether Meta has approved them. Save the replies you type all day and use them in one keystroke.

  • WhatsApp groups

    Instead of: Community chats in one app, customers in another

    Run your WhatsApp groups from the same place as your customer chats.

  • Consent records

    Instead of: Guessing who agreed to hear from you

    Each contact's yes or no is recorded, so you can show who agreed to receive messages.

The routine, handled

What answers itself, and what reaches a person.

  • Auto-replies and flows

    Instead of: Answering 'what is the price?' at 11 pm

    Build a flow from about twenty kinds of step: a keyword, a message, a wait, a check on opening hours, a hand-over to a person. Or start from a ready one.

  • AI chat agents

    Instead of: A new hire learning your answers from scratch

    Start an agent for sales, support or product questions, choose what it may read, test it on a real chat, then switch it on. Each reply shows what it was built from.

  • A person when it matters

    Instead of: A bot looping a customer who wants a human

    Replies wait as drafts until you allow sending on their own. Refund, complaint, manager and your own words always go to a person first.

  • Forms inside the chat

    Instead of: A booking link nobody opens

    Bookings, sign-ups and short questionnaires as screens inside WhatsApp itself.

  • Your AI app, connected

    Instead of: Copying ChatGPT's words into Hella by hand

    Ask ChatGPT or Claude to write a template, build an auto-reply or check an order, and it does the work in Hella. Anything a customer would see waits for your OK.

Selling in the chat

The order happens where the question was asked.

  • Your products in WhatsApp

    Instead of: Sending product photos one at a time

    Your products, synced to Meta's catalogue, so customers browse and ask about them without leaving the chat.

  • Orders as records

    Instead of: Orders written in a notebook

    An order placed in the chat gets a number and a status your team moves along: placed, confirmed, shipped, delivered.

  • Payments

    Instead of: 'Please pay on this other app'

    UPI, card or net banking through Razorpay, tied to the order and the chat it came from.

  • Business profile and QR codes

    Instead of: A WhatsApp profile with last year's hours

    Keep your profile, hours and address current, and print codes that open a chat, for packaging and the shop counter.

Your team and your numbers

Who can see what, how you are doing, and the rest of your software.

  • Roles and permissions

    Instead of: Everyone sharing one login

    Owners, admins and agents, your own roles, invitations that expire, and departments that chats are routed to.

  • Reports

    Instead of: No idea how long customers wait

    Reply times, broadcast results, how many chats came in, and who on the team handled what.

  • Google Sheets and your other software

    Instead of: Copying orders into another system

    Sync to Google Sheets, or give your developer a documented connection for messages, contacts and orders, with keys you issue and cancel.

  • Your brand voice from Aura

    With Aura

    Instead of: Setting your brand up twice

    Connect Aura and replies use the voice and catalogue you set up there.

Every plan lists which of these it includes, with its price in rupees.

See Hella's plans

Want to see one of these on your own number?

Tell us which job takes your team the longest. We will show you that part first.