Hella features
Everything Hella does, sorted by the job it takes off your hands.
Start with the group that costs your team the most time today. Each feature says what it replaces.
By job
Four jobs your team does on WhatsApp every day.
Talking to customers
The inbox, the people in it, and what you send them.
Shared inbox
Instead of: A business number on one staff phone
Every chat in one place the team can see, assign and reply from, with photos, voice notes and saved drafts. More than one number can share the inbox.
Customer lists
Instead of: Exporting a spreadsheet to find who to message
Tags, your own details on each contact, and saved groups, so the right people for a message are ready in seconds. Bring an existing list in from Excel.
Broadcasts
Instead of: Forwarding one offer to people one by one
Send to a group through an approved template, at a pace that keeps your number safe, and watch delivered, read and replied as it goes.
Templates and quick replies
Instead of: Retyping the same sentence ten times a day
Build templates in a visual editor and see whether Meta has approved them. Save the replies you type all day and use them in one keystroke.
WhatsApp groups
Instead of: Community chats in one app, customers in another
Run your WhatsApp groups from the same place as your customer chats.
Consent records
Instead of: Guessing who agreed to hear from you
Each contact's yes or no is recorded, so you can show who agreed to receive messages.
The routine, handled
What answers itself, and what reaches a person.
Auto-replies and flows
Instead of: Answering 'what is the price?' at 11 pm
Build a flow from about twenty kinds of step: a keyword, a message, a wait, a check on opening hours, a hand-over to a person. Or start from a ready one.
AI chat agents
Instead of: A new hire learning your answers from scratch
Start an agent for sales, support or product questions, choose what it may read, test it on a real chat, then switch it on. Each reply shows what it was built from.
A person when it matters
Instead of: A bot looping a customer who wants a human
Replies wait as drafts until you allow sending on their own. Refund, complaint, manager and your own words always go to a person first.
Forms inside the chat
Instead of: A booking link nobody opens
Bookings, sign-ups and short questionnaires as screens inside WhatsApp itself.
Your AI app, connected
Instead of: Copying ChatGPT's words into Hella by hand
Ask ChatGPT or Claude to write a template, build an auto-reply or check an order, and it does the work in Hella. Anything a customer would see waits for your OK.
Selling in the chat
The order happens where the question was asked.
Your products in WhatsApp
Instead of: Sending product photos one at a time
Your products, synced to Meta's catalogue, so customers browse and ask about them without leaving the chat.
Orders as records
Instead of: Orders written in a notebook
An order placed in the chat gets a number and a status your team moves along: placed, confirmed, shipped, delivered.
Payments
Instead of: 'Please pay on this other app'
UPI, card or net banking through Razorpay, tied to the order and the chat it came from.
Business profile and QR codes
Instead of: A WhatsApp profile with last year's hours
Keep your profile, hours and address current, and print codes that open a chat, for packaging and the shop counter.
Your team and your numbers
Who can see what, how you are doing, and the rest of your software.
Roles and permissions
Instead of: Everyone sharing one login
Owners, admins and agents, your own roles, invitations that expire, and departments that chats are routed to.
Reports
Instead of: No idea how long customers wait
Reply times, broadcast results, how many chats came in, and who on the team handled what.
Google Sheets and your other software
Instead of: Copying orders into another system
Sync to Google Sheets, or give your developer a documented connection for messages, contacts and orders, with keys you issue and cancel.
Your brand voice from Aura
With AuraInstead of: Setting your brand up twice
Connect Aura and replies use the voice and catalogue you set up there.
Every plan lists which of these it includes, with its price in rupees.
See Hella's plansWant to see one of these on your own number?
Tell us which job takes your team the longest. We will show you that part first.

