Aura · Industry intelligence
Any AI writes well. Being right about your industry is the hard part.
Without facts about your category, AI invents a trend, a price point or a festival date that does not apply to you, and it sounds so sure that nobody checks. Aura hands it the facts first, in a fixed order, and keeps them up to date.
What it reads first
Four layers, each one on top of the last.
- 01What the AI knows by itselfThe average of every ad ever written in your category. Confident, and wrong about your festival date, your price point and your tone.Never used alone
- 02How your category sellsWritten for each category and changed only on purpose: how it is sold, what buyers look for, what earns trust, the angles that work, the clichés to avoid, the competitors, the terms and the rules.Curated by us
- 03India, and this seasonThe local facts generic AI gets wrong: the real festival calendar, how people pay, how each platform behaves here. Beside it, what is moving this quarter, dated, with its sources.Kept fresh
- 04Your brand, and your correctionsYour Brand Guide and products on top. Then every rejection your team makes, with its reason, kept as yours and never shared.Yours alone
Inside the category layer
What we write down about each industry.
- How it is sold: the visual conventions, the writing and research guidelines, and how products are shown.
- Why people buy: what makes buyers in the category decide, and the signals that earn their trust.
- What works: the angles that perform, and the clichés to avoid.
- Who else is selling: the competitors a buyer is comparing you with.
- The words: the terms your buyers use, and the ones that mark an outsider.
- The rules: what your industry is not allowed to claim, so a post never does.
- The money: how prices are usually set and shown in your category.
How it stays right
Built so the facts stay true as they change.
Two questions, kept apart
What kind of business you are, and what kind of thing you sell. A jeweller and a jewellery repair shop share a category but not a playbook, so Aura never treats them as one.
This week never overwrites the rules
Every refresh of what is trending is added as a new dated entry with its sources, and the earlier ones stay readable. The category rules underneath are edited only on purpose, and every edit keeps the old version to compare and roll back.
A fixed order when it reads
Every piece of writing starts from one brief put together in the same order each time. Your instructions win over your brand rules, and your brand rules win over the style Aura learned from you.
It learns
Every correction makes the next campaign better.
When your team turns a post down and says why, the reason is kept with your brand. The next time a similar campaign is written, Aura is handed that reason, so nobody has to say it twice.
What it is not
Three limits, said plainly.
Per category, not per customer
The industry knowledge is shared across a category. Your own material stays with your business and never improves anyone else's.
Curated on purpose
People, and research runs we start deliberately, build the knowledge. Nothing is scraped in the background, and no AI budget is spent unattended.
New categories are researched first
If your category is new to us, it is researched on first use and marked for a person to review. You are never dropped into a generic bucket.
Before you ask
Industry knowledge questions, answered plainly.
Where does Aura's industry knowledge come from?
From research runs Shankh Labs starts on purpose and from people who review the result, one category at a time. Nothing is scraped in the background. The fast-moving part, what is trending this quarter, is kept as a dated record with its sources.
What if Aura gets a fact about my business wrong?
Turn the post down and say why. The reason is kept with your brand and handed to Aura the next time a similar campaign is written, and it is never shared with another business.
What happens if my industry is new to Aura?
It is researched the first time a business in that category uses Aura, and marked for a person at Shankh Labs to review. Nobody is dropped into a generic bucket while that happens.
Want to see what Aura knows about your category?
Tell us what you sell and where. We will show you the facts Aura would start from.