Compare · Aura vs Canva
Aura vs Canva. A design tool you use, or a team that does it for you.
Canva is a design tool: someone on your team makes each post, with templates and AI to help. Aura researches, writes, designs and posts the campaign itself, and asks you to approve it twice.
The short answer
Aura or Canva?
If someone on your team enjoys designing and has the time, Canva is excellent value and does far more than social posts. If nobody has the time, Aura does the work and you only approve it.
Side by side
What you get, and what it costs.
ComparedAuraCanva
- Price
- AuraStarter ₹4,999, Growth ₹12,999 and Scale ₹34,999 a month. Enterprise: priced with you.
- CanvaFree. Pro Lite ₹1,590 and Pro ₹4,000 a year for one person; Business ₹6,800 a year per person.
- Who does the work
- AuraResearches, plans, writes and designs a whole campaign. You approve the plan, then every post.
- CanvaYou do: pick a template, write the words, place the pictures, export.
- AI
- AuraNine AI workers, from research to the finished post, with three that check the others.
- CanvaAI tools for resizing, writing and images, more on Pro and Business.
- Posting
- AuraPosts by itself to Instagram, Facebook, LinkedIn, X and Google Business Profile, on the days you choose.
- CanvaSocial content scheduling on the paid plans.
- Your brand
- AuraA Brand Guide with your voice, rules and the claims you never make. Every caption is checked against it and your catalogue.
- CanvaBrand kits with logos, colours and fonts on the paid plans.
- Beyond social
- AuraWorks with Hella for WhatsApp and Nexus CMS for your website.
- CanvaPresentations, print, video, documents and much more.
Canva's India prices as shown on its pricing page on 5 October 2026, billed yearly. canva.com/en_in/pricing
Who should pick which
Both are good choices for different businesses.
Pick Canva if
Canva fits you better when…
- Someone on your team likes designing and has the time.
- You need print, presentations and documents as well as posts.
- You want the lowest cost and are happy to do the work.
Pick Aura if
Aura fits you better when…
- Nobody has the hours to make posts every week.
- You want a plan, not a blank page.
- You want posts that go out on time, after you approve them.
Still deciding between Aura and Canva?
Tell us how you work today. If Canva suits you better, we will say so.