Compare · Aura vs Pomelli
Aura vs Pomelli. A free experiment from Google, or a marketing team that posts for you.
Pomelli, from Google Labs, reads your website and makes on-brand pictures and videos for free. You download them and post them yourself. Aura plans, writes, checks and posts whole campaigns, and charges for it.
The short answer
Aura or Pomelli?
If you want good-looking creatives at no cost and are happy to post them yourself, try Pomelli first. If you want someone, or something, to plan the month, check every claim against your catalogue and post on time across five channels, that is what Aura is paid to do.
Side by side
What you get, and what it costs.
- Price
- AuraStarter ₹4,999, Growth ₹12,999 and Scale ₹34,999 a month. Enterprise: priced with you.
- PomelliNo charge while it is a Google Labs experiment.
- What it makes
- AuraResearches, plans, writes and designs a whole campaign. You approve the plan, then every post. Pictures, not video. Video is not offered yet.
- PomelliImages and videos for social media, campaigns and product photoshoots.
- Posting
- AuraPosts by itself to Instagram, Facebook, LinkedIn, X and Google Business Profile, on the days you choose.
- PomelliDoes not post for you. You download what it makes and post it yourself.
- Who approves
- AuraTwo approvals on every campaign, which cannot be switched off.
- PomelliYou choose what to download.
- Your brand
- AuraA Brand Guide with your voice, rules and the claims you never make. Every caption is checked against it and your catalogue.
- PomelliBuilds a "Business DNA" from your website: tone, colours, fonts and imagery.
- Language and age
- AuraEnglish, with Indian festivals, prices and buying habits built in.
- PomelliEnglish only, for people aged 18 and over.
- Support
- AuraA person at Shankh Labs in Surat.
- PomelliA Google Labs experiment, which may change.
Pomelli's availability and price as described in Google Labs Help on 5 October 2026. Google Labs Help: where you can use Pomelli
Who should pick which
Both are good choices for different businesses.
Pick Pomelli if
Pomelli fits you better when…
- You want free creatives and will post them yourself.
- Your website already says everything about your brand.
- You are fine with a tool that is still an experiment.
Pick Aura if
Aura fits you better when…
- You want campaigns planned and posted for you, on schedule.
- Every claim must match your real catalogue before it goes out.
- You want a person to call, and a plan you can rely on.
Still deciding between Aura and Pomelli?
Tell us how you work today. If Pomelli suits you better, we will say so.