Compare · Aura vs Scalio
Aura vs Scalio. Daily posts on a phone, or campaigns with a plan behind them.
Both are made in India and both learn your brand. Scalio is an app that keeps your social media busy every day, with reels and AI actors, for less. Aura plans whole campaigns, checks every claim, waits for your approval twice and posts across five channels.
The short answer
Aura or Scalio?
If you are one shop that wants a post and a reel every day without thinking about it, Scalio costs much less than Aura and makes video. If you want a marketing plan, several brands or approvers, and nothing posted that has not been checked and approved, Aura is built for that.
Side by side
What you get, and what it costs.
- Price
- AuraStarter ₹4,999, Growth ₹12,999 and Scale ₹34,999 a month. Enterprise: priced with you.
- ScalioStarter ₹999 and Professional ₹1,999 a month, billed monthly, taxes at checkout. Larger volumes on request.
- How you pay
- AuraMonthly, or a year for the price of ten months.
- ScalioMonthly.
- What it makes
- AuraResearches, plans, writes and designs a whole campaign. You approve the plan, then every post. Pictures, not video. Video is not offered yet.
- Scalio30 posts a month, stories, reels, AI actors and product photoshoots, with credits for extra content.
- Who approves
- AuraTwo approvals on every campaign, which cannot be switched off. Approvers can be set per brand.
- ScalioYou edit and choose what to post.
- Where it posts
- AuraPosts by itself to Instagram, Facebook, LinkedIn, X and Google Business Profile, on the days you choose.
- ScalioSocial media posting, with Google Business Profile tools on Professional.
- Your brand
- AuraA Brand Guide with your voice, rules and the claims you never make. Every caption is checked against it and your catalogue.
- ScalioLearns your products, audience, style and tone at setup.
- Team and brands
- AuraSeveral brands and approvers on the larger plans, for groups and agencies.
- Scalio1 team member on Starter, up to 5 on Professional.
- Beyond social
- AuraWorks with Hella for WhatsApp and Nexus CMS for your website.
- ScalioA website and AI replies to customer messages on Professional.
Scalio's prices as shown on its pricing page on 5 October 2026. scalio.app/pricing
Who should pick which
Both are good choices for different businesses.
Pick Scalio if
Scalio fits you better when…
- You want daily posts and reels for one business at the lowest price.
- You want video, AI actors and photoshoots from your phone.
- You are happy to choose and post things yourself.
Pick Aura if
Aura fits you better when…
- You want a plan for the month, not just a post a day.
- Nothing should go out until someone has approved it, twice.
- You run several brands, or an agency, or post on LinkedIn and X too.
Still deciding between Aura and Scalio?
Tell us how you work today. If Scalio suits you better, we will say so.