Compare · Hella vs DoubleTick
Hella vs DoubleTick. More agents for the price, or a lower price to start.
DoubleTick includes more agents on its plans and is built for teams that reply from their phones. Hella costs less per month at the start and passes on Meta's message charges with nothing added.
The short answer
Hella or DoubleTick?
If a sales team of five to ten replies from the road, DoubleTick's included agents and mobile app suit them. If you are a smaller team, or want a monthly plan, Hella's prices are lower and it works with Aura and Nexus CMS.
Side by side
What you get, and what it costs.
- Price
- HellaStarter ₹1,999, Growth ₹4,999 and Scale ₹11,999 a month. Enterprise: priced with you.
- DoubleTickStarter ₹3,000 a month (₹36,000 a year) and Pro + AI ₹7,700 a month (₹92,400 a year), billed yearly, plus GST. Enterprise custom.
- How you pay
- HellaMonthly, or a year for the price of ten months.
- DoubleTickYearly or quarterly.
- People included
- HellaDepends on the plan, shown with its price. An extra person is ₹499 a month.
- DoubleTick5 agents on Starter, 10 on Pro + AI.
- Message charges
- HellaMeta's own rates, billed by Meta to your WhatsApp Business account. We add nothing on top.
- DoubleTickMessage charges are separate from the plan.
- Chatbots and AI
- HellaAI agents that draft replies from your products and notes, on Growth and above. Replies wait for a person until you allow otherwise.
- DoubleTickNo AI agents on Starter. Up to 10 AI agents and 3,500 AI credits a month on Pro + AI.
- Selling in the chat
- HellaCatalogue, orders and UPI or card payments in the chat, on Scale.
- DoubleTickCatalogues on Starter, an automated ordering bot on Pro + AI.
- On the phone
- HellaWorks in the phone's browser and can be added to the home screen.
- DoubleTickMobile and web apps on every plan.
- Your marketing and website
- HellaWorks with Aura for your brand voice and products, and with Nexus CMS so website enquiries reach your team on WhatsApp.
- DoubleTickGoogle Sheets on Starter; other integrations and an API on Pro + AI.
- Free trial
- HellaNo free plan. We show it on your own number first.
- DoubleTickNo free trial; a demo instead.
DoubleTick's prices as shown on its pricing page on 5 October 2026, billed yearly, plus GST. doubletick.io/pricing
Who should pick which
Both are good choices for different businesses.
Pick DoubleTick if
DoubleTick fits you better when…
- Five or more people reply, and you want them included in the price.
- Your team replies mostly from a phone app.
- You are happy to pay for a year up front.
Pick Hella if
Hella fits you better when…
- You are a smaller team and want a lower price, paid monthly if you like.
- You want Meta's message charges with nothing added.
- Your marketing or website runs on Aura or Nexus CMS, or you want it to.
Still deciding between Hella and DoubleTick?
Tell us how you work today. If DoubleTick suits you better, we will say so.