Compare · Hella vs WATI
Hella vs WATI. Two shared WhatsApp inboxes, priced differently.
Both put your business WhatsApp in one inbox for the team, on the official API. The differences are in how many people you get for the price, how message charges are shown, and what each one connects to.
The short answer
Hella or WATI?
WATI is a large, international product with many ready-made integrations and its own AI agent builder. Hella is smaller and built in Surat for Indian teams, with lower plan prices and Meta's message charges passed on without anything added. If your marketing or website is with us, Hella shares their brand and enquiries.
Side by side
What you get, and what it costs.
- Price
- HellaStarter ₹1,999, Growth ₹4,999 and Scale ₹11,999 a month. Enterprise: priced with you.
- WATIGrowth ₹2,699, Pro ₹5,799 and Business ₹16,799 a month, billed quarterly. A Single User Plan is ₹999 once, returned as message credits.
- How you pay
- HellaMonthly, or a year for the price of ten months.
- WATIQuarterly or yearly, with a lower monthly price for yearly.
- People included
- HellaDepends on the plan, shown with its price. An extra person is ₹499 a month.
- WATI3 users on Growth, 5 on Pro and Business. An extra user is ₹1,299 a month on Pro and ₹2,199 on Business.
- Message charges
- HellaMeta's own rates, billed by Meta to your WhatsApp Business account. We add nothing on top.
- WATICharged per template message, by type. WATI publishes a rate card.
- Extra WhatsApp number
- HellaOne more number is ₹999 a month.
- WATI₹2,499 a month per number.
- AI replies
- HellaAI agents that draft replies from your products and notes, on Growth and above. Replies wait for a person until you allow otherwise.
- WATIAI credits and AI agents on every plan: 1 agent on Growth, 2 on Pro, more on Business.
- Selling in the chat
- HellaCatalogue, orders and UPI or card payments in the chat, on Scale.
- WATIShopify campaigns on every plan; Shopify integration is $4.99 a month.
- Other channels
- HellaWhatsApp only.
- WATILists unlimited channels on every plan.
- Your marketing and website
- HellaWorks with Aura for your brand voice and products, and with Nexus CMS so website enquiries reach your team on WhatsApp.
- WATIIntegrations with CRMs such as HubSpot on Pro and above.
- Free trial
- HellaNo free plan. We set it up with you and show it on your own number first.
- WATI7-day free trial.
WATI's prices as shown on its India pricing page on 5 October 2026, before tax. wati.io/pricing
Who should pick which
Both are good choices for different businesses.
Pick WATI if
WATI fits you better when…
- You need ready-made integrations with tools like HubSpot or Shopify on day one.
- You want to build AI agents yourself in a visual builder.
- Your team works across several countries and wants a global vendor.
Pick Hella if
Hella fits you better when…
- You want lower plan prices in rupees and a person in India to call.
- You want Meta's message charges passed on as they are, with nothing added.
- Your marketing or website runs on Aura or Nexus CMS, or you want it to.
Still deciding between Hella and WATI?
Tell us how you work today. If WATI suits you better, we will say so.