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Custom builds

When the tool you need does not exist yet.

Aura, Hella and Nexus CMS cover your marketing, your WhatsApp and your website. The rest of running a business is different in every business, so we build that part to fit.

What we build

  • Custom CRM and workflow tools

    Off-the-shelf CRMs assume a sales process. Most businesses do not have that process, they have their own. We build around the one you already run, so nobody has to change how they work to keep the software happy.

    • Enquiry to quote to order, in your steps
    • Role-based access, so people see their own work
    • Reminders and follow ups built into the flow
  • Quoting and stock systems

    A quote built from live stock and current rates, rather than retyped out of a price list, takes about an hour instead of most of a day. Qubico is the worked example, built for House of Ceramic.

    • Quotes from live stock and current rates
    • Stock levels that reflect what is actually there
    • Documents that come out formatted, every time
  • Websites and online shops

    Fast on a mid-range phone over a patchy connection, because that is what your customers are using. Findable, and easy for your own team to update without calling us. Vaima Jewels runs its shop and edits its own pages this way; Modular Spaces and Sunik Foodland run websites we built and still host.

    • Built to load quickly on 4G
    • Structured so search engines and AI can read it
    • A CMS your team runs themselves, with no deploy to change a price
  • Hosting and infrastructure

    We run what we build. Servers in India so pages load quickly here, backups, monitoring, and patches applied before they become a problem.

    • Hosted in India for Indian visitors
    • Backups and monitoring as standard
    • Someone to call when something breaks

How it goes

Four steps, and honest timelines.

These are what it usually takes, not a best case. If yours will take longer we will say so before you commit.

  1. 01We watch how you workA few conversations and a look at what happens now. Where the time goes, where things get dropped, what people work around.About a week
  2. 02We agree the smallest useful thingNot the whole system. The one part that would take the most pain out, so you see something real early.A few days
  3. 03We build it and you use itYou use it with real work while we are still building, which is when the awkward bits show up and can still be changed.Four to eight weeks, usually
  4. 04We keep running itHosting, monitoring, fixes and the next round of changes. Nothing is handed over and forgotten.Ongoing

Tell us what is slowing you down.

No pressure and no obligation. If we are not the right fit, we will say so.