WhatsApp template · Marketing
Birthday treat. A Marketing template for restaurants and cafés.
In a guest's birthday week, if they shared their birthday with you.
On the customer’s phone
Your business
Business account
Happy birthday, Rahul! 🎂 Celebrate with us at The Courtyard Kitchen this week. Show this message and get a free dessert with any meal until Sunday. We look forward to seeing you.
Tap Stop offers to stop these messages.
10:42 am
- Book a table
- Stop offers
What to submit
The template, part by part.
- Category
- Marketing
It offers something free to bring the guest in. That is Marketing, even though it is personal.
- Name
birthday_treatLower case letters, digits and underscores only.
- Header
- No header
- Message
Happy birthday, {{1}}! 🎂 Celebrate with us at {{2}} this week. Show this message and get a free {{3}} with any meal until {{4}}. We look forward to seeing you.162 of 1,024 characters.
- Footer
Tap Stop offers to stop these messages.- Buttons
- Quick reply: Book a table
- Quick reply: Stop offers
- Samples
A sample value for each variable Variable Sample {{1}}Rahul {{2}}The Courtyard Kitchen {{3}}dessert {{4}}Sunday
Getting it approved
Tips for this template.
The body starts with words, not a variable. 'Happy birthday, {{1}}' is approved; '{{1}}, happy birthday' is rejected.
One emoji is fine. A row of them looks like spam.
Every template follows the rules Meta rejects templates for.
Related templates.
- UtilityRestaurants and cafés
Table booking confirmed
When a guest books a table, so they have the time and know how long you will hold it.
- MarketingRetail shops
Festive offer
Before Diwali, Navratri, Eid or any festival your customers shop for, to tell past customers what is new and what is on offer.
- MarketingFashion boutiques
New arrivals
When new stock lands, to show regular customers before it sells out.
Ready to send it? Submit it from Hella, and answer the replies as a team.
Submit templates to Meta from Hella, see when they are approved, and send them to the customers you choose.

