WhatsApp template · Marketing
Abandoned cart reminder. A Marketing template for online stores.
A few hours after someone leaves items in their cart without paying.
On the customer’s phone
Your business
Business account
Hi Vikram, you left a steel water bottle and 2 lunch boxes in your cart at Mehta Home Store. It is still saved for you. Delivery is free on orders above ₹999, so it may be worth adding one more thing.
Tap Stop offers to stop these messages.
10:42 am
- Finish my order
- Stop offers
What to submit
The template, part by part.
- Category
- Marketing
It encourages a purchase the customer did not make. Meta lists retargeting, promoting to people who came by before, as Marketing, even with no discount.
- Name
cart_reminderLower case letters, digits and underscores only.
- Header
- No header
- Message
Hi {{1}}, you left {{2}} in your cart at {{3}}. It is still saved for you. Delivery is free on orders above ₹{{4}}, so it may be worth adding one more thing.158 of 1,024 characters.
- Footer
Tap Stop offers to stop these messages.- Buttons
- Link: Finish my order →
https://yourstore.in/cart/{{1}} - Quick reply: Stop offers
- Link: Finish my order →
- Samples
A sample value for each variable Variable Sample {{1}}Vikram {{2}}a steel water bottle and 2 lunch boxes {{3}}Mehta Home Store {{4}}999 button {{1}}c8f21a
Getting it approved
Tips for this template.
Send one reminder, not three. A second and third message is how numbers get blocked.
Only message people who agreed to hear from you on WhatsApp, for example at checkout.
Every template follows the rules Meta rejects templates for.
Related templates.
- UtilityOnline stores
Order confirmed
Right after a customer pays or places an order, so they know it reached you and what they bought.
- UtilityOnline stores
Order shipped
When the parcel leaves your hands, with the courier and tracking number, so the customer stops asking where it is.
- UtilityOnline stores
Out for delivery
On the morning of delivery, so someone is home and the courier is not sent back.
Ready to send it? Submit it from Hella, and answer the replies as a team.
Submit templates to Meta from Hella, see when they are approved, and send them to the customers you choose.