Vaima Jewels Half the hours on products and orders, and a shop they run themselves.

Where they started

A jewellery brand selling online with no way to change anything without a developer. Product pages, prices and campaigns all needed someone technical, so most things simply did not get updated.

What we built

• An e-commerce platform built around how jewellery is actually sold. A CMS the team runs themselves, so a page, price or collection changes without a deploy. Custom CRM workflows.

What changed

The team edits its own site, and the pieces are shown the way jewellery needs to be shown rather than the way a generic template allows. Managing products and orders takes half the hours it used to.

How it works day to day

The CMS holds the products, pages and settings. The storefront reads from it. Aura reads the same catalogue when it writes, and Hella answers customer messages from the same place.