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WhatsApp template · Utility

Order shipped. A Utility template for online stores.

When the parcel leaves your hands, with the courier and tracking number, so the customer stops asking where it is.

On the customer’s phone

Your business

Business account

Good news, Riya. Your order MHS-10482 has shipped with Delhivery. Tracking number: 1490 2287 3361 Expected delivery: Thursday, 9 October Tap below to follow it on the way.

We will tell you when it is out for delivery.

10:42 am

  • Track order

What to submit

The template, part by part.

Category
Utility

A shipping update for an order the customer placed is Utility, as long as it carries only the order's details.

Name
order_shipped

Lower case letters, digits and underscores only.

Header
No header
Message
Good news, {{1}}. Your order {{2}} has shipped with {{3}}.

Tracking number: {{4}}
Expected delivery: {{5}}

Tap below to follow it on the way.

143 of 1,024 characters.

Footer
We will tell you when it is out for delivery.
Buttons
  • Link: Track order → https://yourstore.in/track/{{1}}
Samples
A sample value for each variable
VariableSample
{{1}}Riya
{{2}}MHS-10482
{{3}}Delhivery
{{4}}1490 2287 3361
{{5}}Thursday, 9 October
button {{1}}149022873361

Getting it approved

Tips for this template.

  1. Use a link on your own website for tracking, not a shortened link. People trust a name they recognise.

  2. Only the end of a link can change ({{1}} after the last slash). The start of the address is fixed when you submit.

  3. Write the date in words (Thursday, 9 October). Customers misread 09/10.

Every template follows the rules Meta rejects templates for.

Ready to send it? Submit it from Hella, and answer the replies as a team.

Submit templates to Meta from Hella, see when they are approved, and send them to the customers you choose.

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