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WhatsApp template · Utility

Invoice due reminder. A Utility template for services and b2b.

A few days before an invoice is due, with a link to pay, so you are not chasing by phone.

On the customer’s phone

Your business

Business account

Invoice INV-0912 is due soon

Hello Kavita, a reminder that invoice INV-0912 for ₹18,500 is due on 10 October. You can pay by UPI or bank transfer from the link below. If you have already paid, please ignore this message, and thank you.

Reply here if the amount looks wrong.

10:42 am

  • Pay now

What to submit

The template, part by part.

Category
Utility

A reminder about an existing bill is an account update, which is Utility.

Name
invoice_due_reminder

Lower case letters, digits and underscores only.

Header
Text: Invoice {{1}} is due soon
Message
Hello {{1}}, a reminder that invoice {{2}} for ₹{{3}} is due on {{4}}.

You can pay by UPI or bank transfer from the link below. If you have already paid, please ignore this message, and thank you.

197 of 1,024 characters.

Footer
Reply here if the amount looks wrong.
Buttons
  • Link: Pay now → https://yourbusiness.in/pay/{{1}}
Samples
A sample value for each variable
VariableSample
header {{1}}INV-0912
{{1}}Kavita
{{2}}INV-0912
{{3}}18,500
{{4}}10 October
button {{1}}INV-0912

Getting it approved

Tips for this template.

  1. Do not mention legal action, late fees or telling others. Meta rejects templates that threaten or shame a customer.

  2. 'If you have already paid, please ignore this' saves an awkward call when payments cross.

Every template follows the rules Meta rejects templates for.

Ready to send it? Submit it from Hella, and answer the replies as a team.

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