WhatsApp template · Utility
Feedback on an order. A Utility template for any business.
A few days after delivery or a visit, to hear how that one order went.
On the customer’s phone
Your business
Business account
Hi Riya, how was your order MHS-10482 from Mehta Home Store? Tap a button below. If something was not right, tell us here and we will fix it.
10:42 am
- Very happy
- It was okay
- Something went wrong
What to submit
The template, part by part.
- Category
- Utility
Meta allows feedback as Utility only when it is about one specific order or visit. A general 'tell us what you think' is not approved as Utility, and adding an offer makes it Marketing.
- Name
order_feedbackLower case letters, digits and underscores only.
- Header
- No header
- Message
Hi {{1}}, how was your order {{2}} from {{3}}? Tap a button below. If something was not right, tell us here and we will fix it.128 of 1,024 characters.
- Footer
- None
- Buttons
- Quick reply: Very happy
- Quick reply: It was okay
- Quick reply: Something went wrong
- Samples
A sample value for each variable Variable Sample {{1}}Riya {{2}}MHS-10482 {{3}}Mehta Home Store
Getting it approved
Tips for this template.
Name the order. Meta's guide says feedback has to be about a specific order or interaction to count as Utility.
Do not add a coupon for answering. A survey with an offer is Marketing.
Every template follows the rules Meta rejects templates for.
Related templates.
- UtilityAny business
Payment received
As soon as a payment reaches you, so the customer has a receipt in the chat they already use.
- UtilityAny business
Enquiry received
When someone fills in your website form or calls after hours, so the conversation moves to WhatsApp straight away.
- UtilityOnline stores
Order confirmed
Right after a customer pays or places an order, so they know it reached you and what they bought.
Ready to send it? Submit it from Hella, and answer the replies as a team.
Submit templates to Meta from Hella, see when they are approved, and send them to the customers you choose.

